COTTAGE GROVE, Wis., October 1, 2026 — Matrix Fitness, the commercial fitness brand of Johnson Health Tech, is celebrating 25 years in the industry, recognizing the customers, partners and industry relationships that have helped shape its growth into a global provider of fitness and wellness solutions.
Since its launch in 2001, Matrix has expanded across health clubs, hospitality properties, athletic performance centers, corporate wellness facilities, active aging communities, residential developments and recreation centers. Today, nearly 40 subsidiaries worldwide provide local sales, service and support, helping customers achieve their goals while advocating for the fitness industry and the importance of health and wellbeing in the communities they serve.
Today, Matrix offers more than 600 products across strength, cardio, functional and group training, athletic performance, integrated HIIT programming and connected fitness technologies. The portfolio reflects Matrix’s focus on customer needs, emerging training trends and innovation that helps facilities respond to how people train, engage and define wellness today.
Recent advancements reflect Matrix’s continued investment in equipment, connected technology and personalized training. These include the Onyx Collection, an ultra-premium cardio line from Matrix; an expanded Magnum Series plate-loaded strength portfolio; new functional training accessories; and AI-supported training tools. Earlier this year, Matrix and seca announced a strategic partnership to integrate medical-grade body composition data with training guidance developed by Matrix machine learning engineers and fitness programming experts. The integration connects body composition insights with training recommendations, helping facilities deliver more personalized fitness and wellness experiences.
“Our growth has always been tied to customers who trusted us to help solve the challenges inside their facilities,” said Mark Zabel, Chief Marketing Officer for Johnson Health Tech/Matrix Fitness. “Their needs guide how we design products, build resources and support teams across the full ownership lifecycle. We stay close to the industry, track where training and facility operations are headed and use those insights to help customers make decisions that support their users, staff and business.”
As Matrix marks 25 years in commercial fitness, the brand’s growth continues to reflect the customers, relationships and industry insights that shaped its first quarter century. Matrix will carry that perspective forward by helping facilities respond to changing training expectations, create more connected wellness experiences and support healthier communities around the world.
About Matrix Fitness
Matrix Fitness is the commercial fitness brand of Johnson Health Tech. The brand serves fitness and wellness facilities worldwide with commercial equipment, connected technology, education resources and local support backed by global manufacturing.
About Johnson Health Tech
Johnson Health Tech is one of the world’s largest fitness equipment manufacturers and home to fitness brands including Matrix, Vision and Horizon. The company designs, manufactures and distributes fitness equipment and wellness solutions in more than 100 countries.