Cottage Grove, Wis. and Hamburg, Germany (February 19, 2026) — Matrix Fitness and seca announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade body composition insight into guided, intelligent training experiences. The collaboration reflects a shared focus on accuracy, reliability, and meaningful insight as expectations around personalization and outcomes continue to rise across the fitness industry.
Matrix Fitness, a global provider of commercial fitness solutions, and seca, a global leader in medical measurement technology, are actively collaborating on an integrated offering that connects trusted body composition measurement with AI-driven programming developed using established training principles to support adaptive, guided training environments. The companies plan to formally introduce this integrated solution at major global industry events in 2026, including The HFA Show and FIBO.
As fitness, wellness, and healthcare continue to converge, personalization has become an expectation, but clear guidance remains difficult to deliver consistently. Members and coaches are often presented with data and metrics without clear direction on how to apply them in training. This partnership is intended to address that gap by pairing seca’s clinically validated measurement with Matrix’s intelligent programming and connected ecosystem, turning insight into clear, actionable direction on the fitness floor.
“Trusted measurement is only valuable when it leads to confident decisions,” said Andrew Kolman, Vice President of Global Product Development, Matrix Fitness. “Our partnership with seca brings together shared standards for quality and innovation to support more personalized training experiences at scale, without adding operational burden for our customers. The focus is on consistency, clarity, and keeping the human element at the center of the experience”
seca brings more than 185 years of experience in precision measurement and is widely used across clinical environments and the fitness industry worldwide. Its body composition solutions are clinically validated and designed to support responsible interpretation and application.
“seca has always focused on turning measurement into medically meaningful information,” said Robert Vogel, co-CEO, seca. “Partnering with Matrix enables us to further strengthen this commitment within the fitness industry through shared standards for quality, responsible application, and a clear focus on outcomes that matter to both operators and members.”
The partnership lays the groundwork for an integrated solution set that Matrix Fitness and seca plan to formally introduce at The HFA Show and FIBO in 2026, where attendees will be able to experience it firsthand.
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
About seca
seca is the largest company in the field of medical measuring and weighing solutions, with products sold through 18 branch offices and exported to more than 110 countries, representing a global market share of over 60 percent. To drive people's health progress, seca provides precise medical biometric data that enables healthcare professionals and fitness experts to make confident health decisions. With integrated measuring stations, clinically validated BIA solutions, as well as services and software platforms, we bridge the worlds of fitness and medicine. Backed by more than 185 years of experience and a relentless drive for innovation, we support medical and fitness professionals in accurately assessing therapy and training progress, identifying risks early, and making decisions based on reliable, medically validated data.